The Gucci GG Marmont Bag Evolves for Gucci Aria

A Gucci Beloved collection, the Marmont line, was released for fall 2016 under the direction of creative director Alessandro Michele. Gathering inspiration from a buckle Gucci used in the 1970s, immediately upon seeing the logo, there’s an air of the past with a heavy touch of modernity. The Marmont speaks to the ongoing Gucci narrative of evolution and reinvention, and with the Gucci GG motif as the main ornament, the bags quickly rose to fame in the handbag world.

The Gucci Marmont collection works well for a few reasons. The bags are sleek and easy to wear, with multiple silhouettes, sizes, and colors; there’s virtually a Marmont for everyone. Each GG Marmont seamlessly blends function and style, possessing an effortlessly chic, cool-girl vibe. It’s no wonder that the Marmont has been reimagined season after season by Michele and his team. There isn’t an embellishment that Michele hasn’t tried, from sequins and contrasting colors to studs and more.

This season, for Gucci Aria, it’s the bag’s iconic matelassé that gets a makeover, appearing in contrasting geometric patterns all and accented with, of course, the iconic GG motif. It’s those two-interlocking G’s that remain a constant on the Marmont, no matter the size, material, or color. Every Beloved design is near and dear to Alessandro Michele, linked to the House’s past, but brought to life for the present. Perfect to wear now and beyond, shop our favorite versions of the new Marmont below, or discover the full Marmont line here via

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